The Challenge
The elastic resistance training products of Theraband, provide a unique alternative to weight training. The complexity of explaining how their products work and convincing an audience to change their normal routine, was the main challenge across Therabands digital platforms
My Role
UI/UX Designer ~ Create CLEAN and CLEAR informative designs that respected negative space and content balance. Design structures that allow users to digest one piece of content from the next, without over-cluttering messaging and ensuring a complete understanding of products
Deliverables
Assist with the redesigning and brand identity of Theraband.com. Personally, strategically design the internal pages for the flagship products of the brand's website
Theraband CLX
CLX is Therebands #1 product in both sales and popularity. They recently acquired Olympic skier Lindsey Vonn to be the face of the product, after Theraband had proven to be essential to her rehabilitation process post injury
My Role
The product pages for Theraband CLX were designed to guide users in making the right choice, when deciding between the various types of CLX. The company wanted to ensure the explanation of elongation differences between the color-coded products was simple and mobile friendly
Theraband Resistance Bands
Rough legacy packaging and limited photographic visual fidelity, made designing creative structures a challenge. The prior site of Theraband.com was built in the early 2000s, so there was very little to analyze for strategic planning
My Role
Even through the limitations, stood out a product that essentially highlights and brings vibrant beautiful colors to any page structure. Using the Resistance Band color system to vitalize product pages, taking advantage of negative space and contrast to drive user focus to buy
Active Care
Theraband Active Care System is the rehabilitation clinical package, educating clinicians and providing them with products to utilize and distribute. The digital component pages were needed to acquire new individual leads and potential healthcare professional industry partners
My Role
Considering the lead generation aspect of the microsite, I knew we had to focus on the What, How, and Why Active Care language. Ensuring that the initial landing page was structured in a way that enticingly leads people into the funnel and wanting to learn more
