The LeafFilter Challenge
LeafFilter is the nation’s largest gutter protection company, for homes, companies, and large outdoor establishments. The company has been around for many years and primarily used its print marketing tactics for leads and new clients
My Role
Coming into a newly assembled digital marketing team, as the sole UX expert and lead on the design team. The task at hand was to redesign the legacy site, with a focus on leads, SEO, and information
Solution
My immediate task was to analyze site metrics and engage with the existing user base. Conducting interviews, monitoring data, keyword, and schema markup research to reveal the true pain points of the existing site. After compiling all the data, we were able to initiate the rapid prototyping phase. Creating countless wireframes and site structures, that would go on to become the new lead generating, ranking, informative site of today
Brand Identity
Designed several logos for start-ups, professional, and corporate businesses. Exploring and researching these establishments, to get a sense of understanding and direction for creative execution
My Role
Logo Designer/Digital Creative Consultant ~ Provide creative solutions for brand identity and digital marketing strategy. Develop corporate standards and template themes that would go on to become legacy guidelines
Companies
Formulary Watch, VIKTRE, Q the Tailor LLC, Repose Massage LLC, Cleveland Sports Zone, CampusM...
UBM
UBM is the largest b2b event’s organizer in the United States and among the top three globally. The network of UBM expands across many sectors including fashion, automotive, healthcare, and tech. Within the healthcare sector consisted of a digital/print news hub (ModernMedicine), for health industry professionals
My Role
UI/UX Designer ~ While providing digital creative solutions for many sectors across UBM, the focus was to their largest in digital experiences, the ModernMedicine Network. As a lead UX designer assigned to the team, we executed new and ambitious digital experiences for the multiple brands under the ModernMedicine umbrella, across many platforms
Deliverables
Assist with the prototyping, strategic planning, and design & development phases, for the redesign of ModernMedicine.com. Lead, monitor, and develop email marketing campaigns along with lead generation experiences for b2b revenue growth. Design & Develop mobile apps for healthcare brands, and ensure usability
Lead Generating/Editorial Emails
Email is one of if not the leading traffic driver to digital media to-date, which has lead me to become very close to email marketing software. Software such as Marketo, Exact Target, Hubspot, Email on Acid and Litmus are just a few of the many platforms I’ve utilized through campaigning for various companies
My Role
Email Design/Developer Scientist ~ Not only extensively researching the many email clients and hardware that comes with, but learning the capabilities and unique languages of the platforms in which deploys emails. Designing & Developing relentless CSS and media query defying responsive structures, forcing truncating tables in clients such as Gmail, Yahoo, and Outlook pushing the boundaries of email design
